This five-part series provides an introductory roadmap to the California Consumer Privacy Act’s (CCPA) new cybersecurity audit requirement and the California Privacy Protection Agency’s (CalPrivacy) implementing regulations.

This article takes the next step and focuses on what businesses can do before an incident to structure their vendor relationships and IR plans in alignment with these key legal lessons. We focus on four core IR vendor types: digital forensics vendors, restoration vendors, public relations (PR)/communications firms, and data mining/data review vendors.

In this special joint episode of The Consumer Finance Podcast and Payments Pros, Taylor Gess and Kim Phan discuss key privacy and data security risks in point-of-sale finance. They dive into regulators’ growing view that every player in the payments chain shares responsibility for protecting data, highlighting best practices for vendor management, PCI DSS oversight, and incident response planning. The episode also touches on the shifting patchwork of state privacy and breach notification laws, GLBA exemptions, and the risks of data monetization, including when packaging and selling transaction data can trigger Fair Credit Reporting Act obligations.

Key point: The California attorney general announced a $2.75 million fine against a company for CCPA violations for failing to honor requests to opt out of the sale or sharing of personal information across all devices and services associated with consumer accounts.

On February 11, 2026, the California attorney general (AG) announced a settlement with a multiplatform entertainment company, resolving alleged California Consumer Privacy Act (CCPA) violations based on gaps in the company’s opt-out procedures. This is the second public CCPA enforcement settlement arising from the California Department of Justice’s 2024 investigative sweep of streaming services. This also is the largest CCPA settlement amount to date, and is roughly five times the amount of the first enforcement action and more than $1 million more than the prior largest settlement by the AG. These actions reflect an escalating enforcement trajectory as the AG and the California Privacy Protection Agency develop a body of precedent that increasingly functions as operational compliance guidance for businesses. Notably, every CCPA enforcement action to date has involved, in some way, the right to opt out and demonstrates that the AG’s expectations for what constitutes compliant opt-out implementation are becoming both more granular and more demanding with each successive action.

Key Points: California Attorney General Rob Bonta announced a sweep concerning so-called “surveillance pricing” or “algorithmic pricing” The AG highlights potential CCPA privacy violations tied to the use of individualized pricing models based on a lack of transparency and failure to comply with the CCPA’s “purpose limitation” principle. Other regulators are likely to follow suit — now is the time to assess and mitigate potential compliance and enforcement risks.

On January 27, 2026, California Attorney General (AG) Rob Bonta announced an investigative sweep focused on businesses that use consumer data to individualize prices for their goods or services. Bonta framed the issue as follows:

Consumers have the right to understand how their personal information is being used, including whether companies are using their data to set the prices that Californians pay, whether that be for groceries, travel, or household goods. We need to know whether businesses are charging people different prices for the same good or service — and if they’re complying with the law.”

The California Department of Justice (DOJ) is issuing written inquiries to businesses with substantial online operations in the retail, grocery, and hotel industries that leverage individualized pricing. It is requesting certain information on this issue, including details about:

  • Companies’ use of consumer personal information to set prices.
  • Policies and public disclosures regarding personalized pricing.
  • Any pricing experiments undertaken by companies.
  • Measures companies are taking to comply with algorithmic pricing, competition, and civil rights laws.

This post summarizes the basis for the California DOJ’s investigatory sweep, how it intends to apply California Consumer Privacy Act (CCPA) requirements, and how businesses can prepare for and mitigate the risk of these inquiries and potential enforcement actions.

Key point: The law, which went into effect at signing, contains significant design and development requirements, requires independent third-party audits, and can be enforced against officers and employees.

On February 5, 2026, South Carolina Governor Henry McMaster signed the South Carolina Age-Appropriate Design Code Act (H 3431). South Carolina now joins California, Maryland, Nebraska, and Vermont in enacting Age-Appropriate Design Code (AADC) laws although these laws vary widely in both scope and requirements.

South Carolina’s law has several unique requirements, including requiring covered online services to engage in independent third-party audits, which are to be publicly posted by the state attorney general. We review these requirements below.

Of further note, the law went into effect upon the governor’s signature and does not contain a right to cure. The law is generally enforceable by the state attorney general who can seek treble financial damages for violations. The law also specifically provides that officers and employees of covered online services can be held personally liable for willful and wanton violations. In addition, the law’s prohibition against dark patterns is enforceable under the South Carolina Unfair Trade Practices Act, which allows for a private right of action. In the below post, we provide an overview of the new law and provide more general context on its provisions.

Key point: In this post: (1) increase in ECPA litigation as courts extend “crime tort” exception beyond health care; (2) service provider wins again against wiretapping claim; (3) defendants lose standing arguments in federal court; (4) VPPA circuit split widens as courts reject existing tests to determine whether disclosure of PII occurred; and (5) first PTFA decision in 15 years is issued, with more likely to come.

Welcome to our monthly update on how courts across the U.S. have handled privacy litigation involving website tools such as cookies, pixels, session replay, and similar technologies. In this post, we cover decisions from January 2026. And there were a lot of decisions. Courts issued twice as many California Invasion of Privacy Act (CIPA) wiretapping decisions in January 2026 than in December 2025.

Key Point: In a significant win for electronic communication providers that utilize artificial intelligence (AI) as part of their core functions, the Northern District of Illinois held that a defendant’s AI transcription and analytics service operated in the ordinary course of its electronic communications business and therefore did not violate the Electronic Communications Privacy Act (ECPA). The ruling may provide a powerful defense to federal and state law wiretap claims targeting AI call technologies.