Key point: Two courts in 2026 have allowed CCPA claims to proceed based on adtech use without addressing whether adtech discloses “personal information” under the CCPA
According to plaintiffs’ interpretation of a May 2026 decision from the Northern District of California, if your company uses Google Analytics, Meta Pixel, or other third-party tracking technology on its website, you may be exposed to not only wiretapping or trap-and-trace claims under the California Invasion of Privacy Act (CIPA) or federal law, but also claims under the California Consumer Privacy Act (CCPA) even if you never experience a data breach.




