Key point: Regulations proposed in June 2025 to implement the New Jersey Data Privacy Law expired on June 2, 2026, when the regulations were not adopted within a year of the proposal. The path forward for future rulemaking to implement the law is uncertain.
Key point: Louisiana becomes the 22nd state — and third this year — to enact a consumer data privacy law, adopting a law similar to Texas’ law.
On May 29, 2026, Louisiana Governor Jeff Landry signed the Louisiana Data Privacy Act (SB 386) into law. Louisiana is the 22nd state to pass a broad consumer data privacy law. It is the third state — following Oklahoma and Alabama — to pass a law this year.
The new law largely tracks Texas’ law but with some notable differences we identify below.
Tracking technology litigation continues to evolve and expand, driven by increasingly sophisticated data collection techniques, broader use of session replay, identity resolution, AI-driven profiling, and growing scrutiny from plaintiffs, regulators, and courts over whether companies are adequately disclosing, governing, and technically controlling how user data is collected, shared, and monetized.