On January 1, the California Delete Act went into effect establishing new requirements for entities that qualify as “data brokers” under the law. Beginning August 1, covered businesses will need to process deletion requests through the California Privacy Protection Agency’s (CalPrivacy) centralized mechanism — with fines of $200 per day, per violation. With CalPrivacy’s new Strike Force dedicated entirely to enforcing state privacy laws against data brokers, this can add up to bet-the-company fines.

On April 21, from 12 to 1 p.m. ET, members of Troutman Pepper Locke’s data privacy and AI team will host a webinar to address how California defines “data broker” and why that definition is broader than many businesses may expect, common processing activities that may inadvertently trigger data broker status, and practical steps for assessing your organization’s exposure and building a compliance roadmap.

Click here to register.

This is the second installment of our series, “Data Brokers Under Fire: Litigation and Compliance Strategies to Help Temper the Flames.”